For over a century, GreenStone has remained dedicated to our mission of helping farmers, agribusinesses, rural homebuyers and land seekers achieve their goals and dreams through tailored lending solutions and financial services.
Our CoreFour Values serve as the guiding principles that shape this mission. Customer First, Deliver Quality, Get Involved, and Do the Right Thing are not just words, they are the foundation upon which we build relationships, make decisions, and conduct ourselves in every aspect of our work. Our brand characteristics align with these CoreFour Values and determine how we represent ourselves visually and communicate with you, our member-owners.
To effectively represent how we continue to grow and support our members, you will notice some changes in how we portray ourselves visually through our communications, social media presence, and more. Don’t worry, we’re still the same GreenStone you’ve come to know and trust, just with an updated and refreshed look!
You will see that neither our name nor logo has changed. Rather, updated colors, graphic elements, and messaging are all a part of the brand refresh that kicked off this year. We’re excited for you to engage with our fresh new look, designed to help assure GreenStone maintains a strong relevant presence within the marketplace. We hope you find that GreenStone’s brand refresh illustrates this, and we look forward to continuing to grow with you in 2025 and beyond!
To view the winter 2025 issue of Partners magazine in its entirety, click here.
