Here at GreenStone, we take great pride in getting to know our members and finding the right solutions for their unique needs. We know our customers’ success is our success, that’s why we’re proud to share for the second consecutive year we have achieved a customer satisfaction score of 96% on our annual customer satisfaction survey.
Despite fluctuating economic factors like rising interest rates, strengthening customer relationships and providing tailored financial services and solutions has been the driving force behind earning a record-high customer satisfaction rate for the second year in a row.
GreenStone has achieved a customer satisfaction score over 90% for the past 21 years.
“The relationship we have with our customers is the foundation of everything we do at GreenStone,” said President and CEO Travis Jones. “Understanding the unique needs of our members is very important to us so we can strive to provide the best service and expertise possible.”
More than ever, customers are seeking a financial partner they can trust. Responses from customers surveyed in both Michigan and Wisconsin indicated they felt a strong sense of support and partnership from GreenStone, and were highly satisfied with the attention to detail and level of service they received.
The customer satisfaction survey uses a seven-point scale ranging from being “very dissatisfied” to “very satisfied”, as well as measuring customers’ perception of GreenStone’s performance over the past year. This year, GreenStone’s “very satisfied” results met the record high 74% again from last year’s survey. Many customers (24%) even reported they felt GreenStone’s performance had improved and exceeded their expectations in 2024.
Other notable areas of high satisfaction included GreenStone’s financial soundness, clerical staff, loan officers, and being a lender that values customers. For the second year in a row, 98% of members surveyed answered GreenStone was a financially sound lender with funds readily available.
“These scores are a testament to how our staff continually goes above and beyond to find the right solutions for our customers,” said Jones. “We take great pride in serving the rural communities of Michigan and northeast Wisconsin, and we know our customers’ success is our success.”
Customers also commented on our Patronage program, which is an annual event in which GreenStone gives back a portion of its profits to members. This year alone another $120 million was given back to customers, who expressed their appreciation of the member benefit in the annual survey.
Overall, this year’s survey results have proven that customer success and the relationships we foster with our members continue to be the driving factor behind GreenStone’s reputation as a trusted financial partner.
